Since 1994, Duvan Hoffmann and Ming-Yen Tung have provided comprehensive branding and design service for a broad range of businesses and organizations. They each received their BFA from the Parsons School of Design and their MBA from Indiana University Kelley School of Business with additional coursework at Universität St. Gallen in Switzerland, earning design awards from the Art Directors Club, Dupont and Eddie Bauer Company. Their individual professional backgrounds prior to Hoffmann+Tung have included design positions at Nike, Gruner & Jahr, Ravensburger Spiele, Campbell Mithun, Scholastic, and Ernst & Young. They believe that every good design must encompass aesthetics, function and value in order to achieve effective communications.